DUBLIN CITY LIBRARIES

‘The Story Starts Here’ Campaign for Dublin City Council promotes the use of Dublin City Libraires huge collection of e-books and audiobooks on its downloadable platform BorrowBox. In an age when libraries are closing down, we encouraged Dubliners to keep reading by downloading the app via a scannable QR code beautifully made up of 100 illustrations of famous book titles available on the platform.

A wonderfully designed and reimagining of the humble QR code - raised to the power of poster art and posted all around Dublin - that kept the written word in Dubliners hands.

Double winner at this year’s ICADS.