JUST EAT 'COME OUT FOR PRIDE'

You’ll see a lot of brands showing their support during Pride month. What you won’t see too much of though, is a brand prepared to run a campaign that flips their usual brand message of staying in to encouraging people to step out and celebrate Pride with them instead. A campaign that redesigned its iconic logo to reflect its partnership with Outhouse LGBTQ+ Centre. And a campaign temporarily closing its own delivery service to get as many people as possible to join them in celebrating it.

A brilliant executed and meaningful sponsorship campaign that increased brand affinity and Even though the purpose of the campaign was not immediate sales growth, the weekend of Pride still resulted in Just Eat’s best performing weekend of 2024. So much so that the campaign is rolling out internationally across the UK.

Pride indeed.