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SKY MOBILE 'EXPECT MORE'
Date
2025
Region
UK and Ireland
Project type
360 integrated launch, social, DOOH and PR
In a World that gives you less, Sky Mobile is here to buck the trend and give you more. Yes more. More data. More Minutes. More flexible plans. More rewards. More. Period. And who better to try Expect More out on than the one man who famously expects more than anyone, anywhere. Ever.
A campaign so effective for sales (200% above target) and consideration (No.1 considered brand) that the UK has adopted it for the UK market.
And so they should.
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