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CURRYS 'FOR THE TECH YOU LOVE'
Client
CURRYS IRELAND
Project type
360 integrated brand launch, OOH, social and PR.
Location
IRELAND
Date
2025
The one you need is out there. And if you’re a busy single working mum of two, it’s an American fridge freezer from Currys. A brilliantly executed brand platform, ‘For the tech you love’ repositioned Currys as more than a retailer by tapping into the everyday relationship people have with the technology in their lives and, in the process evolved how customers see and engage with the brand.
Lots more to come in this cracking brand platform.
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