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COORS 'KEEP IT FRESH'
Project type
360 integrated launch, social, OOH, online and PR
Date
2020
Location
UK and EUROPE
Welcome to Coors Mountain and ‘Keep it fresh’ - the highly successful pan European refresh of the Coors brand where fresh isn’t just a temperature…it’s a way of life.
Brilliantly soundtracked by energetic garage track ‘Fresh’ by FooR, Majestic and Dread MC this anarchic relaunch aimed for fresh and got it in spades. And it still remains as fresh as it gets.
After all, it doesn’t get much fresher than swimming your way up the mountain to the pub in your Speedos at minus 20F.
Trust me, I was there.
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