DIRECT LINE 'WINSTON WOLF'

The idea to reprise Harvey Keitel's role as Mr Wolf the iconic problem fixer from Pulp Fiction relaunch for Direct Line won the pitch and cut through the insurance markets obsession with price wars and giant telephones by positioning Direct Line as the people to make your problems go away as if they never happened in the first place. Just like Mr Wolf.

Mr Wolf also won the Campaign Advertiser of the year and IPA Brand of the year awards in the process.