EE LAUNCH 'ROLL LIKE BACON'

The most successful telecom launch in UK history made EE the fastest to Superbrand status ever and perennial NO.1 network consideration in the UK.

Considered the benchmark for branding launch vehicles, Kevin Bacon in his role as the most connected man in the Universe was the perfect vehicle for EE connectivity and ran for a whopping 10 years – ridiculous by modern telecom standards - and opened the door for a plethora of West Coast Hollywood talent to earn a crust during British TV advertising breaks.

Dialogue wise, the connections were a challenge for anyone else to write, so I had to write the dialogue personally for years.

The trick? I wrote all the dialogue backwards.