FRIDGE RAIDERS 'HANK MARVIN'

In this pitch winning campaign, the enemy was crisps and biscuits and the battleground was the 2 hours before tea time when starving school kids are at home on their PS 5’s and raiding the cupboards while mum's still in work.

This made mum stock up the fridge with Fridge Raiders as an alternative and was the start of a lucrative and creative immersion into the world of teenagers and gaming.

A pitch winning idea that increased sales 33% and generated a ROI of £7 back for every £1 spent and got Hank Marvin to Cannes.