OPERATION BLACK VOTE 'TAKING THE COLOUR OUT OF BRITAIN'

This made a difference.

I worked with Operation Black Vote on an impactful awareness campaign, aimed at empowering under-represented communities to register to vote.

Our campaign emphasised the critical significance of voter registration through a striking message: showcasing the potential consequences of apathy by depicting a Britain devoid of colour.

Brought vividly to life by photography through Rankin shot portraits of leading black celebrities David Harewood, Dizzy Rascal, Sol Campbell among others with their faces turned shockingly to white through the use of make up.

We bought OOH in areas of black voter apathy and the result was an 25% increase of black voting participation in London areas, millions of impressions around the world and a appearance by our head of strategy on the London News.

Amazing work that literally changed the face of Britain by making sure the voting participation reflected what britain actually looks like.