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POT NOODLE 'FUEL OF BRITAIN. ISN'T IT?'
Region
UK and CRUMLIN, NORTH WALES
Project type
AV launch, OOH, online and PR.
A pitch winning idea that kept the Pot Noodle factory open for another five years in Wales.
We used Pot Noodle workers who were all ex miners and put them back down the (noodle) mines for the first time in 25 years. The result was as emotional as I hope it was funny.
The client thought they were buying an idea that noodles were healthy because they come from the ground.
They were actually buying an idea that reignited a nations love for pot noodle, won lots of awards and kept pot noodle on the shelves when they were about to be d-listed.
Now, there’s lovely. Isn’t it?
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