XFM 'BABY ROADIES'

This multi-award winning rebranding of XFM lifted set out their core belief by way of an utterly compelling and star studded reveal all documentary that revealed the following revelation - ‘XFM exists to only play new music and only employees baby roadies who aren’t old enough to have experienced any old music’.

But don’t take my word for it.

Take Elbow’s Guy Garvey’s. Richard Bacon’s. Kasabian’s. Hard Fi’s and Embrace’s.