We won the pitch with an idea that kept the Pot Noodle factory open for another five years in Wales. We used Pot Noodle workers who were all ex miners and put them back down the (noodle) mines for the first time in 25 years. The result was as emotional as I hope it was funny. The client thought they were buying an idea that noodles were healthy because they come from the ground. Genius. Co written with our Creative Brother Mr Ben Mooge.